A Short History of the Mitsubishi Motors Corporation

When year after year they produce some of the most highly regarded cars in the world, there’s no wonder that they’ve lasted as long as they have. If you don’t know the history of of Mitsubishi, here’s your chance to brush up on some knowledge of one of the best car manufacturers in the world.

To begin this story let’s jump back to 1870 when the Mitsubishi Group was founded. The name consists of two parts – Mitsu (three) and Hishi (water chestnut – hence the rhombus). The logo was devised in 1873 and was officially registered in June 1914.

Mitsubishi’s automotive origins date to 1917 when the Mitsubishi Model A was first introduced by the Mitsubishi Shipbuilding Co., Ltd. The vehicle was an entirely hand built seven seater based on the Fiat Tipo 3. Due to the cost of building these, compared to the European and American counterparts, the Model A was discontinued in 1921.

The Mitsubishi Motors Group was officially founded on April 22, 1970. But the Mitsubishi name became known in Australia when in 1965 the Colt was introduced. With the Colt and the newly introduced Sigma, by 1973, Mitsubishi’s annual production reached 500,000 vehicles.  By 1980 Mitsubishi had reached annual production of one million cars.

From 1980 to the present day it’s easy to see the success that Mitsubishi have had, with notable mention to the Pajero and Lancer models. Mitsubishi are looking at a green future, with the introduction of the 100% electric MiEV and the announcement of a greener, yet just as performance ready Lancer Evolution.

To try out the brilliance of a Mitsubishi in Queensland, head on over to Bartons Mitsubishi and test drive one today!

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